That’s right, work together. We won’t walk away with a couple of photo ideas and some copy points and come back with a printed piece that is pretty but has no purpose. We will work with you to identify your customer, the best tactics to reach that customer and the key messages that will resonate with them before we even being the creative concepts.
It’s the same with PR. First we explore the purpose of the communication, the stakeholders and the key messages and then determine the most effective way to go about engaging in communicating, whether that be through the traditional or social media or directly to your clients.
First things first, let’s work on the plan!