GoodLife Fitness Victoria Marathon

I was commissioned by the GoodLife Fitness Victoria Marathon for the ninth year in a row to produce artwork for the event, to be used on Marathon t-shirts, medals, and promotional material. This year’s design is the Stellar’s Jay. It is a fun design that combines my West Coast art style with the classic, easily distinguished profile of this western North American bird. The colours were an easy tie into Goodlife Fitness Victoria Marathon’s logo using their three blue Pantone colours.

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“It is only by association with a product, a service, a business, or a corporation that a logo takes on any real meaning. It derives its meaning and usefulness from the quality of that which it symbolizes.” - Paul Rand

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